Seeing is Hearing: The McGurk Effect

As you reflect on this year, consider the conversations you have had. Do you recall times where you found it harder to understand what people were saying to you? If you had to go in to a store, was it harder to understand the clerks? or did they have a harder time understanding you? Have you found difficulty understanding or being understood over Zoom? You are not alone. There is a well-known phenomenon that describes the effect vision has on auditory comprehension.

It’s called the McGurk Effect, and it may be the source of any increases in misunderstanding you have experienced this year.

Check out this video for more information.

While we still have to play it safe, be mindful of this when listening or when speaking, and be patient!

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